Assisting Leading E-commerce Brands in Advancing
Through developing cutting-edge systems and implementing unparalleled customer experience strategies, including omnichannel, direct-to-consumer (DTC), buy online, pick up in-store (BOPIS), reserve online, pick up in-store (ROPIS), and beyond.
Challenges We Address
For E-commerce Brands
Many e-commerce brands we work with are gearing up for the next phase of their online retail journey. We aid them in optimizing their e-commerce channels, whether they require support in re-platforming, selecting platforms, transitioning business models like DTC (direct-to-consumer), buy-online-pick-up-in-store, enhancing omnichannel experiences, or refining and integrating their existing platforms.
Digital Strategy Assessment and Roadmap Development
Our assessment begins with a comprehensive analysis of your current processes, data, systems, pain points, and objectives. Using both primary and secondary methods, we craft an initial roadmap outlining recommended changes to align with your business goals.
Underperforming Current Platforms
Struggling with abandoned cart rates? Seeking to enhance conversion rates? Need assistance in optimizing platforms like Shopify, Magento, or BigCommerce? Struggling to drive traffic to your current pages? CDMA is a full-service agency dedicated to aligning your customer journeys with your platform to boost conversion rates and drive sales growth.
Lack of Experience with Platform Selection or Replatforming
Uncertain if your current platforms require an overhaul? Unsure how to approach a replatforming strategy? Concerned about business disruptions during replatforming efforts? Unsure about the financial implications of a replatforming strategy? CDMA can assist with defining critical success factors, setting goals for each channel, selecting the right platform, and ensuring seamless integration within the new architecture.
Undefined Digital Architecture
In need of assistance in defining an architecture to streamline your customer experience? Struggling to provide customer experiences comparable to larger competitors, such as bundled products, omnichannel experiences, or buy-online-pickup-in-store? Missed opportunities due to pricing or inventory inconsistencies across channels? CDMA can help build the architecture necessary for scalability and enable cutting-edge customer experiences.
E-commerce Integration Challenges and Unreliable KPIs
Facing issues with systems not communicating effectively? Unable to rely on current KPIs, such as SKU velocity? Need assistance integrating platforms like Amazon, eBay, EDI, POS, big-box retailers, QuickBooks, PIM, 3PLs, warehouse robots, or vending machines? CDMA specializes in integrating various e-commerce systems and aligning datasets to provide the KPIs needed for informed decision-making.
Customer Experience Challenges
Experiencing lead times exceeding industry averages? Struggling to meet customer experience expectations set by platforms like Amazon? Facing issues with product deliveries and returns? Loyalty promotions falling short of expectations? Lacking centralized data to serve customers effectively? CDMA can diagnose customer service issues and implement process or system changes to address them effectively.
Ready to discover how we can assist you in optimizing your eCommerce channels?
How Does CDMA Different?
For E-Commerce Brands?
Unlike other digital agencies, CDMA’s expertise extends beyond sales and marketing departments. With a focus on creating comprehensive architecture and customized websites, CDMA ensures that your eCommerce processes and tools are optimized for success from the outset.
When it comes to business model transformation initiatives such as new DTC channels, buy-online-pickup-in-store, omnichannel experience, and cross-border financial and operational synergies, you need to analyze your current processes and systems comprehensively. Other agencies lack the operational perspective to enable them.
Most sales and marketing teams struggle to get the data and insights for their sales and marketing operations. Other agencies can’t speak the language of the supply chain, operations, and finance. We bridge that gap for sales and marketing executives and help them get the insights that they need to grow in the system of their choice.
Disconnected systems often provide inaccurate information that sales and marketing leaders need to plan out their territories, channels, and products. The shared datasets also need to be aligned across systems to get meaningful, accurate KPIs. CDMA’s expertise with financial KPIs helps you uncover deeper eCommerce challenges.
Building a vendor-agnostic architecture requires you to draw data flows between different warehouses, channels, processes, and systems. It also requires you to identify the source of truth for each shared dataset. Finally, you need to design master data governance process flows and how you will maintain the integrity of architecture through the process and data controls. There are very few firms like CDMA that have deep expertise in building enterprise architecture that scales.
Our Approach
For E-Commerce Brands
Our approach begins with a comprehensive evaluation of your existing eCommerce platforms and architecture. We then adopt a phased strategy, prioritizing initiatives with the greatest financial impact, such as addressing low-hanging fruit and considering platform replacements when necessary.
Assessment and Strategy Development
Through thorough primary and secondary research, our assessment delves into your datasets, transactions, and processes to pinpoint the root causes of current challenges. We then devise a strategic plan to address these issues and outline a phased approach to implement our recommendations.
User Experience Design and Architecture Planning
Beginning with low-fidelity wireframes, we map out the structure and layout of all necessary pages, including the site map. These wireframes serve to align user expectations and prevent costly revisions during the development phase.
Site Development and Iteration
Our iterative development process focuses on building and refining all pages and site elements according to design and branding guidelines. This phase incorporates demo and user testing to incorporate any necessary revisions as development progresses.
Requirements Analysis and Discovery
We conduct in-depth workshops with key stakeholders to further explore the high-priority areas identified in the initial assessment. Through collaborative sessions, we capture user stories and epics essential for the design and development phases.
Visual Design and Branding Integration
Crafting high-fidelity wireframes, we infuse branding elements onto pages to ensure visual consistency and alignment with your brand identity. User feedback is integrated to minimize costly revisions during development.
E-Commerce Integration and System Alignment
Following user expectations, we seamlessly integrate all channels and systems interacting with the website. This step streamlines order consolidation across multiple systems, facilitates data exchange between systems, and ensures data integrity across platforms.